For Colibri Group's professional development webinars, should we focus on increasing live attendance or expanding on-demand access to recorded sessions?

Introduction

The trade-off we're examining today is whether Colibri Group should focus on increasing live attendance for their professional development webinars or expand on-demand access to recorded sessions. This decision is crucial for optimizing the impact and reach of their educational content. I'll analyze this trade-off by examining user behavior, business goals, and technical considerations to provide a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on the current market trends, I'm thinking there might be a shift towards on-demand learning. Could you share any data on the current split between live attendance and on-demand viewing?

Why it matters: Helps understand existing user preferences and behavior Expected answer: 60% live, 40% on-demand Impact on approach: Higher on-demand usage would suggest focusing on improving that experience

• Considering our revenue model, I'm assuming these webinars are a key part of our offering. How do they currently contribute to our overall revenue?

Why it matters: Aligns decision with financial impact Expected answer: 30% of total revenue Impact on approach: High revenue contribution would prioritize maintaining or increasing engagement

• Looking at user segments, I'm thinking different professionals might have varying preferences. Can you provide insights into how attendance patterns differ across industries or career stages?

Why it matters: Helps tailor solution to specific user needs Expected answer: Early-career professionals prefer live, senior executives prefer on-demand Impact on approach: Might lead to a hybrid solution catering to different segments

• Regarding technical capabilities, I'm curious about our current infrastructure. What's our capacity for scaling live attendees versus storing and serving on-demand content?

Why it matters: Assesses feasibility of each option Expected answer: Live attendance capped at 10,000, unlimited on-demand storage Impact on approach: Technical limitations could influence the direction

• Thinking about our product roadmap, how urgent is this decision? Are there any upcoming features or partnerships that might be affected?

Why it matters: Helps prioritize this decision against other initiatives Expected answer: Decision needed within next quarter for upcoming partnership Impact on approach: Short timeline might favor enhancing existing strengths rather than major shifts