Should Colibri Group prioritize expanding its CE course catalog or improving the user experience of its existing online learning platform?

Introduction

The trade-off between expanding Colibri Group's CE course catalog and improving the user experience of its existing online learning platform presents a critical strategic decision. This scenario involves balancing growth through content expansion against enhancing the core product experience. I'll analyze this trade-off by examining key business factors, user impact, technical considerations, and resource allocation.

Step 1

Clarifying Questions (3 minutes)

• Business Context: I'm thinking revenue growth is a key driver here. Could you share how our current revenue split between existing courses and new course additions?

Why it matters: Helps understand the financial impact of expansion vs. improvement. Expected answer: 70% from existing courses, 30% from new additions. Impact on approach: Higher existing course revenue would lean towards UX improvements.

• User Impact: Based on user feedback, I'm assuming there are pain points in the current platform. What are the top 3 user complaints about the existing UX?

Why it matters: Identifies critical areas for UX improvement. Expected answer: Navigation complexity, slow loading times, poor mobile experience. Impact on approach: Severe UX issues might prioritize platform improvements over expansion.

• Technical Feasibility: Considering our tech stack, I'm guessing significant UX improvements might require substantial backend changes. How intertwined are our frontend and backend systems?

Why it matters: Determines the scope and complexity of UX improvements. Expected answer: Tightly coupled systems with legacy code. Impact on approach: High coupling might favor gradual UX improvements alongside catalog expansion.

• Resource Allocation: Given our team structure, I'm thinking we might need to choose between allocating resources to content creation or UX design. What's our current split of content creators vs. UX/UI designers?

Why it matters: Assesses our capacity for each option. Expected answer: 70% content creators, 30% UX/UI designers. Impact on approach: Imbalance might influence which option is more immediately feasible.

• Timeline Pressure: Considering market dynamics, I'm wondering if there's urgent pressure to expand our catalog. Are there any upcoming regulatory changes or competitor moves driving a need for rapid course expansion?

Why it matters: Helps prioritize short-term vs. long-term focus. Expected answer: New CE requirements in key industries coming in 6 months. Impact on approach: Imminent changes might necessitate prioritizing catalog expansion.