Should CB Insights prioritize adding more data sources to its Market Intelligence platform or focus on improving the user interface for easier navigation?

Introduction

The trade-off we're examining today is whether CB Insights should prioritize adding more data sources to its Market Intelligence platform or focus on improving the user interface for easier navigation. This scenario involves balancing the depth of information provided against the ease of accessing and utilizing that information. I'll approach this analysis by examining the product context, identifying key metrics, designing experiments, and providing a data-driven recommendation.

Step 1

Clarifying Questions (3 minutes)

• Based on the competitive landscape, I'm thinking data breadth might be a key differentiator. Could you share how our current data coverage compares to our main competitors?

Why it matters: Helps assess the urgency of adding new data sources Expected answer: We're slightly behind in certain sectors Impact on approach: Would prioritize data expansion if significantly behind

• Considering our revenue model, I assume we operate on a subscription basis. What's the current split between new user acquisition and existing user retention in terms of revenue growth?

Why it matters: Influences whether to focus on attracting new users or improving experience for existing ones Expected answer: 60% from retention, 40% from new acquisitions Impact on approach: Higher retention focus might lean towards UI improvements

• Looking at user behavior, I'm curious about engagement patterns. What's the average time spent on the platform per session, and how does this vary between power users and occasional users?

Why it matters: Indicates whether navigation issues are a significant pain point Expected answer: 20 minutes per session, with power users at 45 minutes and occasional users at 10 minutes Impact on approach: Short sessions for occasional users might prioritize UI improvements

• From a technical standpoint, I'm wondering about the scalability of our data ingestion pipeline. How easily can we integrate new data sources without significant backend overhaul?

Why it matters: Assesses feasibility and resource requirements for adding data sources Expected answer: Current pipeline can handle 2-3 new sources per quarter without major changes Impact on approach: Easier integration might favor adding more data sources

• Regarding our product roadmap, where does this decision fit in terms of urgency and potential impact on other initiatives?

Why it matters: Helps prioritize this decision against other product goals Expected answer: High priority, decision needed within next month to align with Q4 strategy Impact on approach: Short timeline might favor quicker UI improvements over longer data integration process