Should Get Well prioritize expanding its digital care management tools to cover more chronic conditions or focus on deepening features for existing condition modules?

Introduction

The key trade-off for Get Well is whether to expand digital care management tools to cover more chronic conditions or deepen features for existing condition modules. This decision impacts product strategy, resource allocation, and user value. I'll analyze this trade-off through the lens of business goals, user needs, and technical feasibility to provide a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• Business Context: I'm thinking revenue growth is a key driver here. How does our current revenue model align with expansion vs. deepening features?

Why it matters: Helps prioritize based on financial impact Expected answer: Subscription model with per-condition pricing Impact: Would favor expansion if true, deepening if flat-rate

• User Impact: Assuming we have data on user engagement, are existing users fully utilizing current features?

Why it matters: Indicates whether deepening features would provide value Expected answer: Mixed usage, with room for improvement Impact: Low utilization would support deepening features

• Technical Feasibility: Given our current architecture, how modular are our condition-specific features?

Why it matters: Affects ease of expansion vs. deepening Expected answer: Moderately modular, some shared components Impact: High modularity favors expansion, low favors deepening

• Resource Allocation: What's our current team capacity and skill distribution?

Why it matters: Determines feasibility of either approach Expected answer: Balanced team with some specialization Impact: Specialized teams might favor deepening, generalists expansion

• Market Demand: Are there specific high-demand conditions we're not currently addressing?

Why it matters: Could reveal immediate expansion opportunities Expected answer: A few key conditions with significant demand Impact: Strong demand would support expansion strategy