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Product Management Strategy Question: Skyworks Wi-Fi 6E solution prioritization between bandwidth and cellular coexistence
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Nextsprints

Updated Jan 22, 2025

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For Skyworks Solutions's Wi-Fi 6E solutions, should we prioritize wider bandwidth support or improved coexistence with cellular networks?

Product Trade-Off Hard Member-only
Strategic Decision Making Technical Analysis Market Understanding Semiconductor Telecommunications Internet of Things
Product Strategy Technical Product Management Trade-Off Analysis Market Positioning Wireless Technology

Introduction

The trade-off we're examining today is whether Skyworks Solutions should prioritize wider bandwidth support or improved coexistence with cellular networks for their Wi-Fi 6E solutions. This decision is crucial as it impacts product performance, market positioning, and user experience. I'll analyze this trade-off by considering technical aspects, market demands, and strategic implications.

Analysis Approach

I'll start by asking clarifying questions, then identify the trade-off type, understand the product, form a hypothesis, define metrics, design an experiment, plan data analysis, create a decision framework, and finally provide a recommendation with next steps.

Step 1

Clarifying Questions (3 minutes)

  • Context: I'm thinking about the current Wi-Fi 6E market landscape. Could you provide insights on our market share and main competitors in this space?

Why it matters: Helps gauge our competitive position and market pressure Expected answer: We're a top 3 player with 20% market share Impact: Higher share might favor improved coexistence for differentiation

  • Business Context: Based on our revenue model, I assume Wi-Fi 6E solutions are a significant contributor. What percentage of our revenue comes from these products?

Why it matters: Determines the strategic importance of this decision Expected answer: 30-40% of revenue Impact: Higher percentage would justify more resources for development

  • User Impact: Considering our customer base, are we primarily serving enterprise or consumer markets with our Wi-Fi 6E solutions?

Why it matters: Different markets have different priorities (bandwidth vs. coexistence) Expected answer: 60% enterprise, 40% consumer Impact: Enterprise focus might lean towards improved coexistence

  • Technical: Regarding our current Wi-Fi 6E chipset architecture, how feasible is it to significantly improve bandwidth without major redesigns?

Why it matters: Affects the cost and timeline of implementing wider bandwidth Expected answer: Moderate changes required, 6-9 months development time Impact: Longer timeline might favor focusing on coexistence improvements

  • Resource: What's our current R&D capacity for Wi-Fi 6E improvements? Are we fully staffed or resource-constrained?

Why it matters: Determines our ability to pursue both options simultaneously Expected answer: 80% capacity utilization, some room for expansion Impact: Full capacity might necessitate choosing one priority over the other

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