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Product Management Trade-Off Question: Star projector feature prioritization between new constellations and extended battery life
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Nextsprints

Updated Jan 22, 2025

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Should Stellar Elements prioritize adding new constellation patterns to its star projector or focus on improving battery life for longer viewing sessions?

Product Trade-Off Medium Member-only
Strategic Decision-Making Data Analysis User-Centric Design Consumer Electronics EdTech Home Entertainment
User Experience Product Strategy Feature Prioritization Product Trade-Offs Consumer Electronics

Introduction

The trade-off question at hand is whether Stellar Elements should prioritize adding new constellation patterns to its star projector or focus on improving battery life for longer viewing sessions. This scenario involves balancing feature enhancement with performance improvement for a consumer electronics product. I'll approach this analysis by examining the product context, user needs, technical considerations, and business implications to arrive at a strategic recommendation.

Analysis Approach

I'd like to outline my approach to ensure we're aligned on the key areas I'll be exploring in this analysis.

Step 1

Clarifying Questions (3 minutes)

  • Based on the product description, I'm thinking this is a consumer-focused device. Could you provide more context on our target market and primary user segments?

Why it matters: Helps tailor the solution to specific user needs and preferences Expected answer: Primarily home users, including families and astronomy enthusiasts Impact on approach: Would influence which feature to prioritize based on user preferences

  • Considering our business model, I'm assuming this is a one-time purchase product. Is there a subscription or content update model in place or planned?

Why it matters: Affects the long-term revenue strategy and feature development priorities Expected answer: Currently one-time purchase, but considering content subscriptions Impact on approach: Could shift focus towards new constellations if subscription model is planned

  • Looking at user behavior, I'm curious about the average viewing session length. Do we have data on how long users typically use the projector in one sitting?

Why it matters: Directly impacts the importance of battery life improvement Expected answer: Average session length of 1-2 hours Impact on approach: Longer sessions would prioritize battery life, shorter ones might favor new content

  • From a technical standpoint, I'm wondering about the current battery life and the potential for improvement. What's our current battery performance, and what's the realistic improvement we could achieve?

Why it matters: Determines the impact and feasibility of the battery life improvement option Expected answer: Current 3-hour battery life, potential to increase to 5-6 hours Impact on approach: Significant improvement potential would strengthen the case for battery focus

  • Regarding our development resources, how are our teams currently allocated between hardware and software development?

Why it matters: Influences the feasibility and timeline for implementing either option Expected answer: 60% hardware, 40% software Impact on approach: Team composition could favor one option over the other based on available expertise

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