Should Stockbit invest in developing a desktop application or enhance our mobile app's functionality?

Introduction

The trade-off we're examining today is whether Stockbit should invest in developing a desktop application or enhance our mobile app's functionality. This decision is crucial for our product strategy and user experience. I'll analyze this trade-off by considering user needs, technical feasibility, resource allocation, and business impact. Let's dive into the details to make an informed recommendation.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm thinking about our current user base and their preferences. Could you share some insights on the split between mobile and desktop usage for our existing services?

Why it matters: Helps understand where our users are already engaging most Expected answer: 70% mobile, 30% desktop Impact on approach: Higher mobile usage would lean towards enhancing the mobile app

• Business Context: Based on our revenue model, I'm assuming we're primarily focused on transaction fees. Is this correct, or are there other significant revenue streams we should consider?

Why it matters: Aligns product development with revenue generation Expected answer: Transaction fees are primary, with some subscription services Impact on approach: Would prioritize features that drive more transactions

• User Impact: I'm curious about our user segments. Are we primarily serving retail investors, or do we have a significant professional trader base as well?

Why it matters: Different user segments may have different platform preferences Expected answer: Mix of both, with growing professional segment Impact on approach: Desktop app might be more appealing to professional traders

• Technical: Regarding our current tech stack, are we well-positioned to develop and maintain both mobile and desktop applications efficiently?

Why it matters: Assesses feasibility and long-term maintenance costs Expected answer: Strong mobile capabilities, would need to build desktop expertise Impact on approach: Might favor mobile enhancement if desktop development is challenging

• Resource: Can you give me an idea of our current team capacity and any budget constraints for this initiative?

Why it matters: Determines scope and timeline of potential development Expected answer: Limited resources, need to prioritize one direction Impact on approach: Might lean towards enhancing existing mobile app to maximize resources