How might Insulet redesign the adhesive on its Omnipod insulin pods to increase wear time and comfort for users with sensitive skin?

Introduction

To address Insulet's challenge of redesigning the adhesive on its Omnipod insulin pods for increased wear time and comfort, especially for users with sensitive skin, I'll outline a comprehensive approach. We'll explore user segments, pain points, potential solutions, and metrics to measure success. Let's begin by clarifying some key aspects of the problem.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the current wear time of Omnipod insulin pods. Could you share the average wear time users currently experience and what specific goal we're aiming for?

Why it matters: This helps us set a clear benchmark and target for improvement. Expected answer: Current wear time is 3 days, aiming for 5-7 days. Impact on approach: Longer target wear time might require more significant adhesive innovations.

• Considering user behavior, I'm curious about the most common reasons for premature pod removal. Can you provide insights into why users typically remove their pods before the intended wear time?

Why it matters: Identifies if adhesive is the primary issue or if other factors contribute. Expected answer: Adhesive failure, skin irritation, and accidental dislodging are top reasons. Impact on approach: Would focus on addressing multiple aspects beyond just adhesive strength.

• Regarding product lifecycle, where does Omnipod stand in terms of market adoption and user base growth? Are we looking at rapid expansion or optimizing for an established user base?

Why it matters: Determines if we should prioritize new user acquisition or existing user retention. Expected answer: Established product with steady growth, focusing on user retention and satisfaction. Impact on approach: Would emphasize solutions that enhance long-term user experience and loyalty.

• Considering external factors, how has the competitive landscape evolved recently in terms of wearable insulin delivery systems? Are there emerging technologies or approaches we should be aware of?

Why it matters: Helps position our solution within the broader market context. Expected answer: Competitors are exploring alternative adhesives and form factors. Impact on approach: Would consider incorporating cutting-edge adhesive technologies or exploring complementary design changes.