How might MSD redesign the packaging of its Januvia diabetes medication to make it more user-friendly for elderly patients?

Introduction

To redesign the packaging of MSD's Januvia diabetes medication for elderly patients, we need to consider various factors that affect usability, safety, and adherence. I'll outline a comprehensive approach to address this challenge, focusing on user needs, pain points, and innovative solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the specific challenges elderly patients face with current packaging. Could you provide more details on the most common complaints or difficulties reported by elderly users?

Why it matters: Identifies the most pressing issues to address in the redesign. Expected answer: Difficulty opening child-resistant caps, small print on labels, confusion with dosage. Impact on approach: Would prioritize solutions for ease of opening and clear information display.

• Considering user behavior, I'm curious about the frequency of medication use. Is Januvia typically a daily medication, and are there any specific storage requirements that might affect packaging design?

Why it matters: Determines if we need to focus on daily usability or long-term storage solutions. Expected answer: Daily medication, needs to be stored at room temperature away from moisture. Impact on approach: Would emphasize easy-to-open daily dosage solutions and moisture-resistant packaging.

• Regarding product lifecycle, where is Januvia in its patent lifecycle, and are there any upcoming generic versions that might influence our packaging strategy?

Why it matters: Helps determine if we should focus on brand differentiation or cost-effective solutions. Expected answer: Nearing patent expiration, with generics expected in the next few years. Impact on approach: Would balance innovative design with cost-effectiveness to maintain market share.

• In terms of company alignment, what are MSD's broader objectives for patient care and brand perception in the diabetes market?

Why it matters: Ensures our redesign aligns with overall company strategy. Expected answer: Focus on improving patient adherence and positioning as a patient-centric brand. Impact on approach: Would emphasize features that improve adherence and showcase MSD's commitment to patient care.