What should be short and near term goals for Netflix.

Certainly, I'll provide a detailed, strategic answer to the question about Netflix's short and near-term goals from the perspective of a seasoned VP of Product. I'll structure the response as if I'm directly addressing the interviewer in a product leadership interview.

Introduction

Thank you for presenting this strategic challenge regarding Netflix's short and near-term goals. As we consider the future of one of the world's leading streaming platforms, it's crucial to align our strategy with Netflix's core mission of entertaining the world while adapting to rapidly evolving market dynamics and consumer behaviors.

In addressing this question, I'll outline a comprehensive approach that focuses on:

1. Clarifying our strategic context and assumptions
2. Analyzing current market trends and competitive landscape
3. Defining our product vision and roadmap
4. Prioritizing key initiatives
5. Outlining an execution plan
6. Establishing metrics and KPIs
7. Managing risks and planning contingencies

Let's dive into each of these areas to craft a robust strategy for Netflix's immediate future.

Step 1

Clarify the Strategic Goals (3-4 minutes)

Before we delve into specific goals, I'd like to ensure we're aligned on some key strategic elements:

• Given Netflix's current market position as a leader in streaming, I'm assuming we're in a mature growth phase focusing on defending market share while exploring new avenues for expansion. Could you confirm if this aligns with the company's current strategic stance?

Why it matters: This will help determine if we should prioritize defensive strategies or more aggressive growth initiatives. Expected answer: Confirmation of mature growth phase with a focus on retention and selective expansion. Impact on approach: Would balance initiatives between strengthening core offerings and exploring new growth vectors.

• Considering the evolving streaming landscape, are we primarily concerned with competition from other major streaming platforms, or are we also looking at broader entertainment alternatives?

Why it matters: This will shape our competitive strategy and inform potential partnerships or diversification efforts. Expected answer: Focus on both direct streaming competitors and broader entertainment options. Impact on approach: Would consider a more holistic view of the entertainment ecosystem in our strategy.

• With the global nature of Netflix's business, are we looking to set uniform global goals, or should we consider region-specific strategies for the near term?

Why it matters: This will influence how we prioritize and allocate resources across different markets. Expected answer: A mix of global initiatives with room for regional customization. Impact on approach: Would develop a core strategy with flexibility for regional adaptation.

• Given recent industry trends, how important is original content production versus licensed content acquisition in our near-term strategy?

Why it matters: This will significantly impact our content strategy and budget allocation. Expected answer: Continued emphasis on original content with strategic licensed content partnerships. Impact on approach: Would focus on optimizing the balance between original productions and smart content acquisitions.

Based on these assumptions, let's proceed with defining Netflix's short and near-term goals.