What innovative features could 99 Group add to its PropertyGuru mobile app to streamline the property viewing process?

Introduction

To streamline the property viewing process for PropertyGuru's mobile app, we need to identify innovative features that enhance user experience and efficiency. I'll analyze the current state, user needs, and potential solutions to address this challenge. Let's dive into the details.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking PropertyGuru might be facing increased competition in the real estate market. Could you share insights on our current market position and how it's influencing our product strategy?

Why it matters: Determines if we focus on differentiation or doubling down on core strengths. Expected answer: Strong market leader but facing new tech-savvy competitors. Impact on approach: Would prioritize innovative features that leverage our existing user base and data.

• Considering user behavior, I'm curious about the current user journey for property viewing. Can you describe the typical steps a user takes from finding a property to scheduling and completing a viewing?

Why it matters: Identifies potential friction points in the current process. Expected answer: Users browse listings, contact agents, schedule viewings manually, and often face coordination challenges. Impact on approach: Would focus on automating and simplifying the viewing scheduling process.

• Regarding product lifecycle, where does PropertyGuru stand in terms of user adoption and feature maturity for the property viewing process?

Why it matters: Helps determine if we should focus on optimization or introducing entirely new capabilities. Expected answer: Mature product with high adoption, but viewing process features are less developed. Impact on approach: Would prioritize innovative features specifically for the viewing process.

• Thinking about company alignment, what are the key business metrics PropertyGuru is aiming to improve with this initiative?

Why it matters: Ensures our solution aligns with overall business objectives. Expected answer: Increase in successful property transactions and user engagement time. Impact on approach: Would focus on features that not only streamline viewing but also encourage faster decision-making and conversion.