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Product Management Design Question: Creating a music streaming service tailored for children's safety and engagement

Create a music service for kids.

Product Design Medium Member-only
User Segmentation Feature Prioritization Safety Considerations Entertainment EdTech Digital Media
Engagement Music Streaming Product Design User Safety Kids Tech

Introduction

Creating a music service for kids is an exciting opportunity to blend entertainment with education while addressing the unique needs of young listeners and their parents. I'll approach this challenge by first understanding the target audience, identifying key pain points, and then proposing innovative solutions that cater specifically to children's music consumption habits and parental concerns.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we considering this as a standalone service?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a new standalone service. Impact on approach: We'll need to consider building from scratch, including infrastructure and partnerships.

  • Given the focus on kids, I'm assuming we're targeting children up to around 12 years old. Is this age range accurate, or should we consider a different target age group?

Why it matters: The age range significantly impacts content, features, and safety measures. Expected answer: Yes, focus on children aged 3-12. Impact on approach: We'll need to design for varying developmental stages and parental controls.

  • Are there any specific regulatory considerations or company policies we need to adhere to when designing a product for children?

Why it matters: Ensures compliance and sets boundaries for feature development. Expected answer: Yes, we need to comply with COPPA and similar international regulations. Impact on approach: We'll prioritize privacy, parental controls, and age-appropriate content.

Propose the Goal

Given the focus on creating a music service for kids, I believe our goal should be to develop an engaging, safe, and educational music platform that encourages children's creativity and musical exploration while giving parents peace of mind. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a mobile app as the primary platform for the music service?

Based on the answers, I'll assume we're creating a standalone mobile app for children aged 3-12, complying with child protection regulations, and focusing on both entertainment and educational aspects of music.

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