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Product Management Design Question: Airport ATM concept with multi-currency and traveler-focused features

Design an ATM for airports.

Product Design Medium Member-only
User Segmentation Problem Prioritization Solution Design Financial Services Travel Aviation
User Experience Product Design Travel Tech Financial Services ATM

Introduction

Designing an ATM for airports presents a unique challenge that combines financial technology with the specific needs of travelers. We'll need to consider the diverse user base, security concerns, and the fast-paced environment of airports. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing innovative solutions.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific financial institution looking to expand its presence in airports. Is that the case, or should we approach this as a more general solution?

Why it matters: This helps frame the solution within potential brand constraints and existing infrastructure. Expected answer: It's a general solution, not tied to a specific bank. Impact on approach: We'll need to design a flexible system that can integrate with multiple financial institutions.

  • Given the unique environment of airports, I'm assuming we're working with significant time and resource constraints for users. Is that a fair assumption?

Why it matters: This impacts the design of the user interface and the range of services we might offer. Expected answer: Yes, time is a critical factor for travelers. Impact on approach: We'll prioritize speed and efficiency in our design.

  • I'm curious about any existing research on traveler behavior around financial services in airports. Do we have access to such data, or should we make assumptions based on general ATM usage?

Why it matters: This helps us understand if we're solving known problems or exploring new territory. Expected answer: We have some general data on ATM usage in high-traffic areas. Impact on approach: We'll use this data as a starting point but may need to conduct airport-specific research.

Propose the Goal

Given the focus on airports, I believe our goal should be to create an ATM solution that provides fast, secure, and convenient access to cash and basic banking services for international travelers. Does this align with your vision for the project?

Define the Scope

For this design challenge, should we focus specifically on cash withdrawal and currency exchange features, or should we consider a broader range of banking services?

Based on your answers, I'll assume we're designing a general-purpose ATM solution for airports, focusing primarily on cash withdrawal and currency exchange, with the potential to expand to other services. We'll prioritize speed, security, and ease of use for international travelers.

Tip

I'll take a moment to organize these thoughts before moving on to the next step.

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