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Product Management Design Question: Sketch of an EdTech platform's community page with user interaction elements
Image of author vinay

Vinay

Updated Nov 27, 2024

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Asked at Amazon

15 mins

How would you design a community page for an Ed-Tech website?

Product Design Medium Member-only
User-Centered Design Feature Prioritization Metrics Definition Education Technology Online Learning Professional Development
User Engagement Community Building Product Design EdTech Online Learning

Introduction

Designing a community page for an Ed-Tech website is a crucial task that can significantly enhance user engagement and learning outcomes. I'll approach this challenge by first clarifying key aspects, then diving into user segments, pain points, and potential solutions. My goal is to create a community page that fosters collaboration, knowledge sharing, and peer support among learners.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for an existing Ed-Tech platform looking to enhance its community features. Is that correct?

Why it matters: Helps frame the solution within existing product constraints Expected answer: Yes, it's for an established Ed-Tech company Impact on approach: Would leverage existing user base and align with current product offerings

  • I'm assuming we're working with a well-funded, established Ed-Tech company. Is this accurate, or are we considering a startup context?

Why it matters: Influences available resources and scale of the solution Expected answer: Established company with significant resources Impact on approach: Can consider more comprehensive, scalable solutions

  • Are there any specific time or resource constraints for this project that I should be aware of?

Why it matters: Helps prioritize features and set realistic goals Expected answer: 6-month timeline with a dedicated team Impact on approach: Would focus on high-impact features that can be delivered within the timeframe

  • Do we have access to any existing user research or data insights about our current community engagement?

Why it matters: Informs our understanding of user needs and behaviors Expected answer: Yes, we have some user surveys and engagement metrics Impact on approach: Would use existing data to validate assumptions and guide design decisions

Propose the Goal

Given the company's focus on education technology, I believe the goal is to create a vibrant, engaging community page that enhances learning outcomes and user retention. Does this align with your vision?

Define the Scope

Should we focus on designing the community page for a specific course category, such as programming or language learning, or aim for a general-purpose community page?

Based on your answers, I'll assume we're designing a general-purpose community page for an established Ed-Tech platform, with a 6-month timeline and access to existing user data.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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