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Product Management Design Question: Cooking app concept with AI meal planning and grocery integration

Design an app for cooking.

Product Design Medium Member-only
User Research Feature Prioritization Product Strategy Food Tech Health & Wellness Mobile Apps
Product Design Mobile Apps AI/ML Food Tech UX/UI

Introduction

Designing an app for cooking presents an exciting opportunity to innovate in the culinary tech space. I'll approach this challenge by first clarifying our objectives, then analyzing the market and user needs, before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we starting from scratch?

Why it matters: Helps frame the solution within company constraints or as a new market entry. Expected answer: Let's assume it's a new product for an established tech company. Impact on approach: We'll focus on leveraging the company's existing resources and tech capabilities.

  • Given the broad nature of "cooking," I'm wondering if we should narrow our focus to a specific aspect, like meal planning or recipe discovery. What are your thoughts on this?

Why it matters: Defines the scope and core value proposition of the app. Expected answer: Let's keep it broad for now, but feel free to suggest a focus if you think it's beneficial. Impact on approach: We'll start with a comprehensive view but may narrow down based on user needs and market opportunities.

  • I'm curious about any existing user research or data insights we might have access to. Are there any specific user pain points or trends we should be aware of?

Why it matters: Ensures we're building on existing knowledge rather than starting from zero. Expected answer: We don't have specific research for this project, but you can make reasonable assumptions based on industry trends. Impact on approach: We'll need to propose user research as part of our process and make educated guesses about user needs.

Propose the Goal

Given our company's focus on user-centric technology, I believe our goal should be to create a cooking app that simplifies the cooking process and enhances the culinary experience for users of all skill levels. Does this align with your vision?

Define the Scope

For this product design challenge, I suggest we focus on creating a comprehensive cooking companion app that covers recipe discovery, meal planning, and guided cooking instructions. This scope allows us to address various user needs while leveraging our company's strengths in user interface design and data processing.

Based on our discussion, I'll assume we're designing a new cooking app for an established tech company, with the freedom to define our target audience and feature set based on market analysis and user needs.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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