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Product Management Design Question: Sketch of electric bikes on a college campus with students using smartphones

How would you design an EV bike renting application for college students (residing in the campus)?

Product Design Medium Member-only
User-Centric Design Problem Solving Market Analysis Transportation Education Technology Sustainability
User Experience Product Design Sustainability Micromobility Campus Tech

Introduction

Designing an EV bike renting application for college students residing on campus presents an exciting opportunity to address sustainability, convenience, and mobility needs within a specific ecosystem. I'll approach this challenge by first clarifying key aspects, then diving into user segments, pain points, and potential solutions. My goal is to create a user-centric, efficient, and innovative product that seamlessly integrates into campus life.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we approaching this as a new startup venture?

Why it matters: This helps frame the solution within existing constraints or as a blank slate. Expected answer: Let's approach it as a new startup venture. Impact on approach: We'll need to consider funding, partnerships, and building from scratch.

  • Considering the focus on college students, I'm assuming we're looking at a B2C model with potential B2B elements for campus partnerships. Is this aligned with your vision?

Why it matters: Clarifies the business model and primary customer relationships. Expected answer: Yes, primarily B2C with B2B partnerships. Impact on approach: We'll focus on user acquisition strategies and campus integration.

  • Given the specificity of the target audience, I'm wondering about the scale of implementation. Are we focusing on a single campus pilot or a multi-campus rollout?

Why it matters: Affects the scope of the initial product and scalability considerations. Expected answer: Start with a single campus pilot, with plans to expand. Impact on approach: We'll design for scalability while focusing on nailing the experience for one campus first.

Propose the Goal

Given our startup focus on sustainable campus mobility, I believe the goal is to create a user-friendly, efficient EV bike rental system that enhances student mobility while promoting eco-friendly transportation options. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core rental experience and basic features, or should we also consider advanced features like gamification or integration with campus services?

Based on the answers, I'll assume we're designing a new startup product focusing on a single campus pilot with core rental features, aiming for a seamless user experience that can be scaled to multiple campuses in the future.

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