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Product Management Design Question: Family tree app with social networking features sketch

How would you design an app for family tree with a fun social factor?

Product Design Medium Member-only
Product Design User Segmentation Feature Prioritization Genealogy Social Networking Mobile Apps
User Engagement Product Design Social Networking Family Tree Genealogy

Introduction

Designing an app for family trees with a fun social factor is an intriguing challenge that combines genealogy with modern social networking. This project aims to create a platform where users can build and explore their family histories while engaging with relatives in an entertaining way. I'll approach this design problem by first clarifying key aspects, then analyzing user segments and pain points, before proposing and prioritizing solutions.

Tip

Does this approach sound good to you? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a new product rather than an existing one. Is that correct?

Why it matters: Helps determine if we're working within existing constraints or have more freedom to innovate. Expected answer: Yes, it's a new product. Impact on approach: We'll have more flexibility in design but will need to consider market entry strategies.

  • I'm assuming we're designing this for a tech startup rather than an established company. Is that the case?

Why it matters: Influences our approach to resources, scale, and risk-taking. Expected answer: Yes, it's for a startup. Impact on approach: We'll focus on rapid iteration and finding product-market fit quickly.

  • Are there any specific time or resource constraints we should be aware of for this project?

Why it matters: Helps prioritize features and set realistic goals. Expected answer: Limited initial funding, aiming for MVP within 6 months. Impact on approach: We'll need to prioritize core features and plan for phased development.

Propose the Goal

Given that we're likely working on a new product for a startup, I believe the goal is to create an engaging, user-friendly family tree app that encourages frequent interaction and sharing among family members. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core family tree creation features and social engagement elements, or are there specific aspects you'd like me to prioritize?

Based on the answers, I'll assume we're designing a new family tree app for a startup, with a focus on core features and social engagement, aiming for an MVP within 6 months.

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