Design a Fitbit app for kids.

Introduction

Designing a Fitbit app for kids presents an exciting opportunity to promote health and wellness among younger users. I'll approach this challenge by first understanding the target audience, identifying key pain points, and then developing innovative solutions that are both engaging and safe for children. Let's dive in and explore how we can create a product that not only tracks activity but also encourages healthy habits in a fun, age-appropriate way.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this might be for Fitbit's existing product line. Is that correct, or should we approach this as a new standalone product?

Why it matters: This helps frame the solution within existing constraints or as a new opportunity. Expected answer: It's for Fitbit's existing ecosystem. Impact on approach: We'd leverage Fitbit's current technology and align with their product suite.

• Considering the target audience is children, I'm assuming we're focusing on kids aged 6-12. Is this the right age range, or should we consider a different group?

Why it matters: Different age groups have vastly different needs and capabilities. Expected answer: Yes, 6-12 is the primary target age range. Impact on approach: We'll tailor features and design for this specific developmental stage.

• Given the sensitive nature of children's data, I'm thinking privacy and parental controls are crucial. Are there any specific regulatory requirements we need to consider, like COPPA in the US?

Why it matters: Ensures our product is compliant and builds trust with parents. Expected answer: Yes, COPPA compliance is essential. Impact on approach: We'll prioritize robust privacy features and parental controls in our design.

Propose the Goal

Given Fitbit's focus on health and wellness tracking, I believe our goal should be to create an engaging, safe, and educational fitness tracking experience that encourages healthy habits in children while providing valuable insights to parents. Does this align with your vision for the product?

Define the Scope

For this product design challenge, should we focus on creating a companion app that works with existing Fitbit hardware, or are we also considering new kid-friendly hardware designs?

Based on the answers provided, I'll assume we're designing a companion app for existing Fitbit devices, focusing on children aged 6-12, with a strong emphasis on privacy, parental controls, and COPPA compliance.