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Product Management Design Question: Google ebike service concept for urban mobility solution

Design an ebike service for Google.

Product Design Hard Member-only
Product Strategy User Research Data Analysis Technology Transportation Smart Cities
Google Product Design Transportation Sustainability Urban Mobility

Introduction

Designing an ebike service for Google presents an exciting opportunity to leverage the company's technological prowess and vast user base. This challenge involves creating a sustainable, efficient, and user-friendly transportation solution that aligns with Google's mission to organize the world's information and make it universally accessible and useful. I'll approach this by first clarifying the project's scope, then analyzing the market and user needs, before proposing and evaluating potential solutions.

Tip

Does this sound good? Shall I proceed with the clarifying questions?

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new venture for Google rather than an extension of an existing product. Is that correct?

Why it matters: Helps determine if we're leveraging existing Google services or starting from scratch. Expected answer: Yes, it's a new venture. Impact on approach: We'll need to consider integration with Google's ecosystem while building a standalone service.

  • Given Google's global presence, are we designing this ebike service for a specific geographic market initially, or is it intended to be a global launch?

Why it matters: Influences product features, regulatory considerations, and go-to-market strategy. Expected answer: Initially targeting major urban areas in the US. Impact on approach: We'll focus on US regulations and urban infrastructure in our design.

  • Are there any specific sustainability goals or initiatives from Google that this ebike service should align with?

Why it matters: Ensures the product aligns with Google's corporate values and sustainability efforts. Expected answer: Yes, Google aims to operate on carbon-free energy by 2030. Impact on approach: We'll prioritize eco-friendly materials and energy-efficient operations in our design.

Propose the Goal

Given Google's focus on organizing information and improving people's lives through technology, I believe the goal is to create an innovative, data-driven ebike service that enhances urban mobility while reducing carbon emissions. Does this align with your vision?

Define the Scope

Should we focus on developing a comprehensive ebike sharing system, including the physical bikes, a mobile app for users, and the backend infrastructure for this product design challenge?

Based on the answers, I'll assume we're designing a comprehensive ebike sharing system for major US urban areas, with a strong focus on sustainability and integration with Google's existing services.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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