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Product Management Design Question: Sketch of a simplified smartphone interface with large buttons for elderly users

Design a phone for the elderly.

Product Design Medium Member-only
User Research Product Strategy Accessibility Design Consumer Electronics Healthcare Technology Telecommunications
User Experience Product Design Accessibility Elderly Tech Hardware

Introduction

Designing a phone for the elderly is a crucial challenge that addresses the growing need for accessible technology in an aging population. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product line. Is that the case, or should we approach this as a new, standalone product?

Why it matters: This helps frame the solution within existing constraints or as a blue-sky opportunity. Expected answer: It's a new product for an established tech company. Impact on approach: We'll need to consider integration with existing ecosystems while having the freedom to innovate.

  • Given the focus on the elderly, I'm assuming we're targeting a global market rather than a specific region. Is that correct, or should we focus on a particular geographic area?

Why it matters: Different regions have varying elderly populations and tech adoption rates. Expected answer: Focus on developed markets globally. Impact on approach: We'll need to consider cultural differences and varying levels of tech literacy.

  • In terms of timeline and resources, are we looking at a near-term solution (1-2 years) or a longer-term vision (3-5 years)?

Why it matters: This affects the level of innovation and technology we can incorporate. Expected answer: Near-term solution with potential for future iterations. Impact on approach: We'll focus on readily available technologies with a roadmap for future enhancements.

Propose the Goal

Given the focus on accessibility for the elderly, I believe our goal should be to create a phone that enhances independence and quality of life for seniors through intuitive design and essential features. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on both hardware and software aspects, or primarily on the user interface and core features?

Based on the answers, I'll assume we're designing a new product for an established tech company, targeting global developed markets with a near-term timeline. We'll focus on both hardware and software aspects to create a comprehensive solution.

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