How would you design a supermarket for the elderly?

Introduction

Designing a supermarket for the elderly is a crucial challenge that addresses the evolving needs of our aging population. This task requires us to reimagine the traditional shopping experience to cater specifically to older adults, focusing on accessibility, convenience, and comfort. I'll approach this design problem by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions. Finally, we'll discuss how to measure the success of our design.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we designing this supermarket concept from scratch?

Why it matters: This helps frame the solution within existing constraints or allows for more innovative approaches. Expected answer: Let's assume we're designing from scratch. Impact on approach: We'll have more flexibility in our design but will need to consider implementation challenges more carefully.

• I'm curious about the target market. Are we focusing on a particular geographic area or demographic within the elderly population?

Why it matters: Different regions or subgroups of elderly people may have varying needs and preferences. Expected answer: Let's focus on urban areas in developed countries. Impact on approach: We'll prioritize solutions that cater to urban lifestyles and infrastructure.

• Regarding technology adoption, what assumptions should we make about our elderly users' comfort with digital solutions?

Why it matters: This will influence the balance between traditional and tech-driven features in our design. Expected answer: Assume a mixed level of tech comfort, with a growing segment becoming more tech-savvy. Impact on approach: We'll need to design hybrid solutions that cater to various tech comfort levels.

Propose the Goal

Given our focus on designing a supermarket for the elderly from scratch, I believe our goal should be to create a shopping environment that maximizes accessibility, comfort, and independence for older adults while providing a comprehensive and enjoyable shopping experience. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the physical store layout and features, or should we also include digital components like a companion app or online ordering system?

Based on your answers, I'll assume we're designing a comprehensive supermarket experience for the elderly in urban areas, including both physical and digital components, with a focus on accessibility and ease of use for varying levels of tech comfort.