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Product Management Design Question: Touchscreen table concept for enhancing restaurant dining experience

Design a touchscreen table for restaurants.

Product Design Medium Member-only
User-Centered Design Feature Prioritization Market Analysis Hospitality Food Service Technology
User Experience Product Design Digital Transformation IoT Restaurant Tech

Introduction

Designing a touchscreen table for restaurants presents an exciting opportunity to revolutionize the dining experience. This challenge involves creating a seamless interface that enhances customer satisfaction, improves operational efficiency, and potentially transforms the restaurant industry. I'll approach this by first clarifying our objectives, then analyzing the market and user needs, before proposing and evaluating solutions.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product line. Is that the case, or should we approach this as a standalone product?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a standalone product concept. Impact on approach: We'll need to consider partnerships and integration with existing restaurant systems.

  • Given the innovative nature of this product, I'm assuming we're working with a well-funded tech company rather than a startup. Is this correct?

Why it matters: It affects our approach to resource allocation and risk tolerance. Expected answer: Yes, it's for a major tech company. Impact on approach: We can consider more ambitious features and longer-term strategies.

  • Are there any specific time or budget constraints we should be aware of for this project?

Why it matters: Helps prioritize features and set realistic goals. Expected answer: No specific constraints, focus on creating the best possible product. Impact on approach: We can explore more comprehensive solutions without immediate cost concerns.

  • Has any user research or market analysis been conducted on this concept already?

Why it matters: Determines if we're starting from scratch or building on existing insights. Expected answer: Some preliminary market research exists, but no in-depth user studies. Impact on approach: We'll need to propose additional user research as part of our strategy.

Propose the Goal

Given that we're designing for a major tech company, I believe our goal should be to create a touchscreen table that significantly enhances the dining experience while improving restaurant efficiency and profitability. Does this align with your vision for the product?

Define the Scope

For this challenge, should we focus on the core dining experience features, or should we also consider broader applications like integration with kitchen management systems?

Based on your responses, I'll assume we're designing a standalone product for a major tech company, focusing primarily on the customer-facing aspects of the dining experience, with the potential to expand into operational integrations later.

Tip

I'll take a moment to organize my thoughts before moving on to the next section.

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