How would you improve Facebook Feed?

Introduction

To improve Facebook Feed, we need to address the evolving needs of users while maintaining the platform's core value proposition. I'll approach this challenge by analyzing user segments, identifying pain points, generating solutions, and proposing metrics to measure success. Let's dive in.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use cases for Facebook Feed. Could you help me understand what are the top 2-3 use cases for users engaging with the Feed today?

Why it matters: Determines which aspects of the Feed to prioritize for improvement Expected answer: Content consumption, social connection, and information discovery Impact on approach: Would focus on enhancing these core experiences rather than introducing entirely new functionalities

• Considering user behavior, I'm curious about cross-platform usage patterns. How do users typically interact with Facebook Feed across different devices (mobile, desktop, tablet)?

Why it matters: Helps identify potential friction points in the user experience across platforms Expected answer: Mobile dominates usage, with desktop being secondary for longer sessions Impact on approach: Would prioritize mobile-first improvements while ensuring consistency across platforms

• Thinking about the product lifecycle, where does Facebook Feed currently stand, and what key metrics are driving this improvement initiative?

Why it matters: Determines if we should focus on growth, engagement, or retention strategies Expected answer: Mature product with a focus on increasing daily active users and time spent Impact on approach: Would emphasize features that drive deeper engagement and retention

• Regarding company alignment, how does improving the Feed tie into Facebook's broader strategic objectives?

Why it matters: Ensures our improvements align with overall company goals Expected answer: Aligns with goals to increase user engagement, ad revenue, and data collection for personalization Impact on approach: Would balance user experience improvements with monetization opportunities