How might Olist enhance its product categorization to make it easier for shoppers to find items across multiple sellers?

Introduction

To enhance Olist's product categorization and make it easier for shoppers to find items across multiple sellers, we need to approach this challenge systematically. I'll analyze the current state, identify key user segments and pain points, propose solutions, and outline a strategy for implementation and measurement.

Step 1

Clarifying Questions

• Looking at Olist's marketplace model, I'm thinking about the scale and diversity of the product catalog. Could you give me an idea of how many categories and subcategories we currently have, and how many sellers are typically represented in each?

Why it matters: Determines the complexity of the categorization problem and informs potential solutions. Expected answer: 20-30 main categories, 100-200 subcategories, with varying seller representation. Impact on approach: A large, diverse catalog might require more sophisticated categorization and search algorithms.

• Considering user behavior, I'm curious about how shoppers typically navigate the site. Do we have data on whether users prefer browsing categories, using search, or some combination? What's the breakdown?

Why it matters: Helps prioritize improvements in category structure vs. search functionality. Expected answer: 60% use search, 30% browse categories, 10% use both. Impact on approach: High search usage might suggest focusing on improving search algorithms and category tagging.

• Thinking about Olist's business model, I'm wondering about the balance between improving user experience and maintaining seller satisfaction. How much control do sellers currently have over categorizing their products, and how does this impact overall catalog organization?

Why it matters: Influences the approach to category management and potential seller-facing tools. Expected answer: Sellers choose categories but Olist can override; some inconsistencies exist. Impact on approach: Might need to consider a hybrid model of seller input and centralized control.

• Considering Olist's growth trajectory, I'm curious about the company's international expansion plans. Are we looking to support multiple languages or region-specific categorizations in the near future?

Why it matters: Affects the scalability and flexibility required in the categorization system. Expected answer: Planning expansion to 2-3 new countries in the next year. Impact on approach: Would need to design a flexible, localizable category structure from the outset.