How might Bird redesign its e-scooters to better accommodate riders carrying small items or bags?

Introduction

To redesign Bird's e-scooters for better accommodation of riders carrying small items or bags, we need to consider the evolving needs of urban commuters and the growing importance of micromobility solutions. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points, before proposing and evaluating potential solutions.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about the primary use cases for Bird scooters. Could you help me understand the most common scenarios where users need to carry items while riding?

Why it matters: Determines the types of storage solutions we should prioritize Expected answer: Commuting with work bags, grocery shopping, and leisure activities Impact on approach: Would focus on versatile storage options that cater to various item sizes and shapes

• Considering user behavior, I'm curious about the average trip duration and distance for Bird scooter rides. Can you share any data on these metrics?

Why it matters: Influences the design of storage solutions based on ride length and stability needs Expected answer: Average trip duration of 15-20 minutes, covering 1-3 miles Impact on approach: Would prioritize lightweight, secure storage that doesn't impact scooter performance for short trips

• Regarding product lifecycle, where is Bird currently positioned, and what are the key metrics driving this improvement initiative?

Why it matters: Determines if we optimize for user acquisition, retention, or monetization Expected answer: Growth phase, focusing on increasing rides per scooter and user retention Impact on approach: Would emphasize solutions that enhance user experience and encourage repeat usage

• Considering external factors, how has the competitive landscape evolved, and what storage solutions are other micromobility companies offering?

Why it matters: Helps identify opportunities for differentiation and industry best practices Expected answer: Competitors introducing basic baskets or hooks, but no standout solutions yet Impact on approach: Would aim for innovative, user-centric designs that set Bird apart in the market