Redesign any app you do not like.

Introduction

I'll be redesigning the LinkedIn mobile app, focusing on improving its user experience and functionality. LinkedIn, while a powerful professional networking tool, has several areas where its mobile app could be enhanced to better serve its users. I'll outline my approach to redesigning key aspects of the app, addressing pain points, and proposing solutions that align with LinkedIn's mission of connecting professionals worldwide.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking we should approach this as if we're working within LinkedIn's ecosystem. Is that correct?

Why it matters: This helps frame the solution within LinkedIn's existing constraints and resources. Expected answer: Yes, we're redesigning LinkedIn's own app. Impact on approach: We'll leverage LinkedIn's existing user base, data, and infrastructure.

• Given LinkedIn's focus on professional networking, I assume our primary goal is to enhance user engagement and provide more value to professionals. Does this align with your vision?

Why it matters: Ensures our redesign aligns with LinkedIn's core mission and business objectives. Expected answer: Yes, increasing engagement and value for professionals is key. Impact on approach: We'll prioritize features that facilitate meaningful professional connections and career development.

• Are we working with any specific time or resource constraints for this redesign project?

Why it matters: Helps determine the scope and scale of our proposed changes. Expected answer: Assume a 6-month timeline with a dedicated product team. Impact on approach: We'll focus on high-impact changes that can be realistically implemented within this timeframe.

• Do we have access to recent user research or data insights about the current app's performance and user behavior?

Why it matters: Informs our understanding of existing pain points and areas for improvement. Expected answer: Yes, we have access to user feedback and app usage data. Impact on approach: We'll use this data to validate our assumptions and prioritize improvements.

Propose the Goal

Given LinkedIn's focus on professional networking and career development, I believe our goal should be to redesign the mobile app to increase daily active users by 30% and improve user-reported satisfaction scores by 25% within six months of launch. Does this align with your vision?

Define the Scope

For this redesign, I suggest we focus on improving the core networking and content discovery features of the LinkedIn mobile app. This includes enhancing the home feed, messaging system, and job search functionality. Is this an appropriate scope for our discussion?

Based on the answers provided, I'll assume we're working on redesigning LinkedIn's own mobile app, with a focus on increasing engagement and providing more value to professionals. We have a 6-month timeline and access to user data and feedback. Our goal is to increase daily active users and improve satisfaction scores, focusing on core networking and content discovery features.