Introduction
Mercari's search filters play a crucial role in helping users find desired items efficiently. As we explore redesigning these filters, we'll focus on enhancing user experience, increasing engagement, and ultimately driving more successful transactions on the platform.
I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points. We'll generate innovative solutions, evaluate them, and propose a roadmap for implementation, along with metrics to measure success.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines if we need to balance buyer and seller needs in our solution Expected answer: Primary focus on buyers, but consider seller impact Impact on approach: Would prioritize buyer-centric solutions while ensuring no negative impact on sellers
Why it matters: Helps identify opportunities for differentiation or areas needing improvement Expected answer: Lagging in advanced filtering options compared to eBay, but strong in mobile experience Impact on approach: Would focus on enhancing advanced search capabilities while maintaining mobile strengths
Why it matters: Guides our focus towards the most impactful areas for improvement Expected answer: High search abandonment rate, low use of existing filters Impact on approach: Would prioritize solutions that increase filter usage and reduce search abandonment
Why it matters: Ensures our solution aligns with and supports broader company goals Expected answer: Upcoming focus on personalization and AI-driven recommendations Impact on approach: Would explore ways to incorporate personalization into search filters
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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