Certainly. I'll provide a detailed, strategic answer to the question "Why did Instagram remove the like count on posts?" from the perspective of a seasoned VP of Product interviewing for a senior product leadership role. I'll structure the response according to the guidelines you've provided.
Introduction
The strategic problem at hand is understanding Instagram's decision to remove the like count on posts. This decision likely ties into key business objectives such as user engagement, mental health considerations, and platform differentiation. In my response, I'll analyze the market context, evaluate the strategic rationale, propose a product vision and roadmap, and outline an execution plan with associated metrics and risk management strategies.
Tip
My approach will focus on aligning this product strategy with Instagram's broader goals of user growth, engagement, and long-term platform health.
Step 1
Clarify the Strategic Goals (3-4 minutes)
Why it matters: Determines the core focus of our strategy (user experience vs. social responsibility vs. competitive positioning) Expected answer: Primarily driven by user well-being and engagement concerns Impact on approach: Would prioritize metrics related to user satisfaction and long-term engagement over short-term engagement metrics
Why it matters: Influences whether we prioritize user acquisition or retention strategies Expected answer: Maturity phase, focusing on user retention and deepening engagement Impact on approach: Would focus on strategies to enhance the experience for existing users and increase meaningful interactions
Why it matters: Helps tailor the strategy to address the needs of key user segments Expected answer: Primarily targeting younger users and content creators Impact on approach: Would emphasize features and metrics that resonate with these key segments, such as authentic engagement and reduced social pressure
Based on these assumptions, our strategic approach will focus on enhancing user well-being and authentic engagement, particularly for younger users and content creators, while maintaining Instagram's position as a mature, leading social media platform.
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