You are the PM for Instagram Reels. You want to add new "Mute showing food" feature. How do you measure success?

Introduction

Measuring the success of Instagram Reels' new "Mute showing food" feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

The "Mute showing food" feature for Instagram Reels aims to give users more control over their content consumption experience. This feature allows users to filter out food-related content from their Reels feed, catering to those who may want to avoid such content for various reasons (e.g., dietary restrictions, personal preferences, or health goals).

Key stakeholders include:

1. Users: Seeking a more personalized and controlled content experience
2. Content creators: May be concerned about reduced visibility for food-related content
3. Advertisers: Potentially impacted if food-related ads are affected
4. Instagram/Meta: Aiming to improve user engagement and satisfaction

User flow:

1. User navigates to Reels settings
2. Toggles "Mute showing food" option
3. Algorithm filters out food-related content from the user's Reels feed

This feature aligns with Instagram's broader strategy of enhancing user experience through increased personalization and content control. Compared to competitors like TikTok, this level of content filtering is relatively unique and could provide a competitive advantage.

Product Lifecycle Stage: This feature is in the introduction stage, as it's a new addition to the existing Reels product.