You are a product manager at LinkedIn. Design a product for

Introduction

As a product manager at LinkedIn, I'm excited to tackle the challenge of designing a new product. LinkedIn's mission is to connect the world's professionals, so I'll approach this task with that core focus in mind. I'll start by clarifying the specific problem we're addressing, then dive into user segments, pain points, and potential solutions. My goal is to create a product that enhances professional connections and adds value to LinkedIn's ecosystem.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this product should integrate with LinkedIn's existing platform. Is that correct?

Why it matters: Determines if we're leveraging existing infrastructure or building something standalone. Expected answer: Yes, it should integrate with LinkedIn. Impact on approach: We'll focus on synergies with existing features and user data.

• I'm assuming we're targeting working professionals primarily. Is there a specific subset of professionals we should focus on?

Why it matters: Helps narrow down our user segment and tailor the solution. Expected answer: Focus on mid-career professionals looking to advance. Impact on approach: We'll design features that cater to career growth and networking for this group.

• Are there any specific metrics or KPIs that LinkedIn is currently prioritizing that this product should address?

Why it matters: Ensures our solution aligns with company objectives. Expected answer: Increasing user engagement and time spent on the platform. Impact on approach: We'll emphasize features that encourage regular interaction and content creation.

Propose the Goal

Given LinkedIn's focus on professional networking, I believe the goal is to create a product that enhances meaningful connections and career opportunities for our users. Does this align with your vision?

Define the Scope

Should we focus on a feature that facilitates more personalized networking experiences for this product design challenge?

Based on the answers, I'll assume we're designing an integrated LinkedIn feature for mid-career professionals, focusing on increasing engagement through personalized networking.