Introduction
The trade-off question at hand is whether Lunar should focus on developing faster transportation between Earth and the Moon or enhancing resource extraction capabilities on the lunar surface. This scenario involves balancing the need for efficient travel with the potential for resource utilization on the Moon. My response will analyze this trade-off through a structured approach, considering various factors and stakeholders involved.
Analysis Approach
I'd like to outline my approach to ensure we're aligned on the analysis structure and key areas I'll be covering.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps understand the competitive landscape and Lunar's strategic advantages. Expected answer: Lunar is a leading private space company with strong government contracts. Impact on approach: Would influence whether to focus on differentiation or cost leadership.
Why it matters: Ensures the trade-off decision supports overall business objectives. Expected answer: Revenue from government contracts and potential future resource commercialization. Impact on approach: Would prioritize the option that best supports near-term revenue while positioning for long-term growth.
Why it matters: Helps tailor the solution to meet specific user needs and expectations. Expected answer: Government agencies, scientific researchers, and potential commercial partners. Impact on approach: Would focus on the option that provides the most value to key stakeholders.
Why it matters: Determines the feasibility and timeline for implementing each option. Expected answer: Both technologies are in development with prototypes being tested. Impact on approach: Would influence resource allocation and risk assessment for each option.
Why it matters: Ensures the chosen option is feasible within current resource constraints. Expected answer: Limited resources available, requiring focused allocation. Impact on approach: Would help determine if pursuing both options simultaneously is possible or if a phased approach is necessary.
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