You are the PM of a Media Company. Your CEO asked you to create an app for the company's newspaper. What would you do?

Introduction

As the PM of a Media Company tasked with creating an app for the company's newspaper, I'll approach this challenge systematically. I'll start by clarifying key aspects of the project, analyze the market and user needs, and then develop a strategic solution that aligns with our company's goals and user expectations.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this might be for our existing newspaper product. Is that correct?

Why it matters: Helps frame the solution within our company's existing ecosystem Expected answer: Yes, it's for our current newspaper Impact on approach: We'd leverage our existing content and brand recognition

• I'm assuming we're an established media company with significant resources. Is this accurate?

Why it matters: Influences the scale and scope of our solution Expected answer: Yes, we're a major player in the media industry Impact on approach: We can consider more ambitious features and marketing strategies

• Are there any specific time or budget constraints for this project?

Why it matters: Helps prioritize features and set realistic goals Expected answer: We have 6 months and a moderate budget Impact on approach: We'd focus on core features first, with a phased rollout plan

• Do we have existing user research or data on our current readership?

Why it matters: Informs our understanding of user needs and preferences Expected answer: Yes, we have some demographic and engagement data Impact on approach: We'd use this data to inform our initial user segments and feature priorities

Propose the Goal

Given our company's focus on delivering high-quality news content, I believe the goal is to create a digital platform that enhances reader engagement and expands our reach to new audiences while maintaining our journalistic integrity. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on creating a mobile app that offers a seamless reading experience with personalized content recommendations?

Based on the answers, I'll assume we're creating a mobile app for our existing newspaper, targeting both current readers and potential new audiences, with a focus on engagement and personalization.