Youre a PM at Meta, launching a new feature for audio-only posts for stories. What metrics would you measure?

Introduction

Launching a new audio-only posts feature for stories on Meta platforms requires careful consideration of product success metrics. To approach this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

The audio-only posts feature for stories allows users to share voice recordings as ephemeral content on Meta platforms like Facebook and Instagram. This feature aims to provide a new form of expression, potentially increasing user engagement and time spent on the platform.

Key stakeholders include:

• Users: Looking for new ways to express themselves and connect with others
• Advertisers: Interested in new ad placement opportunities
• Meta: Aiming to increase user engagement and platform stickiness

User flow:

1. User opens the story creation interface
2. Selects the audio-only option
3. Records their voice message (potentially with background music or effects)
4. Adds any additional elements (text, stickers, etc.)
5. Posts the audio story to their profile

This feature aligns with Meta's strategy to diversify content types and compete with audio-focused platforms like Clubhouse and Twitter Spaces. It's a relatively new offering in the social media landscape, with few direct competitors offering similar functionality within a stories format.

Product Lifecycle Stage: This feature would be in the introduction stage, focusing on user adoption and gathering initial feedback for improvements.