Thank you for providing such a comprehensive framework for addressing this product strategy question. I'll structure my response accordingly, focusing on increasing Microsoft Edge's market share. Let me begin with a brief introduction and then dive into the strategic analysis.
Introduction
As the PM of Microsoft Edge, our primary challenge is to identify potential areas that can help increase our browser's market share. This objective aligns with Microsoft's broader goals of expanding its ecosystem and enhancing user engagement across its suite of products. To address this challenge, I'll outline a strategic approach that encompasses market analysis, product vision, prioritization of initiatives, and execution planning.
Tip
I'll ensure that our strategy aligns with Microsoft's overall mission of empowering every person and organization on the planet to achieve more.
Step 1
Clarify the Strategic Goals (3-4 minutes)
To set the foundation for our strategy, I'd like to clarify a few key points:
For the purpose of this discussion, I'll assume the following:
- Our primary goal is to increase market share significantly over the next 2-3 years.
- Edge is in a growth phase, with a solid foundation but room for expansion.
- We're targeting a broad user base with a focus on professionals and students.
- We're currently the third-largest browser by market share, behind Chrome and Safari.
- We have substantial resources but need to prioritize initiatives for maximum impact.
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