Introduction
To make Namshi's mobile app more user-friendly for fashion shoppers, we need to analyze the current user experience, identify pain points, and propose innovative solutions that align with both user needs and business objectives. I'll approach this challenge by segmenting users, analyzing their journey, generating solutions, and prioritizing improvements based on impact and feasibility.
Step 1
Clarifying Questions
Why it matters: Determines the focus of our user experience improvements Expected answer: Young, fashion-forward professionals in the Middle East Impact on approach: Would tailor solutions to local preferences and trends
Why it matters: Identifies areas of strength and opportunities for improvement Expected answer: Above-average conversion rate but lower time spent in app Impact on approach: Would focus on increasing engagement and browsing time
Why it matters: Helps prioritize areas for improvement and potential feature removal Expected answer: High usage of search and favorites, low usage of style recommendations Impact on approach: Would focus on enhancing search and personalization features
Why it matters: Ensures mobile improvements align with overall customer journey Expected answer: High cross-device usage, with many starting on mobile and completing on desktop Impact on approach: Would focus on improving cross-device continuity and mobile checkout experience
Pause for Thought Organization
I'd like to take a brief moment to organize my thoughts before moving on to the next step. This will ensure a structured and comprehensive approach to our discussion.
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Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$66.00 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question