how would you define the success of onfido's document authentication feature?

Introduction

Defining the success of Onfido's document authentication feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Onfido's document authentication feature is a crucial component of their identity verification platform. It allows businesses to verify the authenticity of government-issued IDs submitted by users during onboarding or account creation processes. This feature uses advanced computer vision and machine learning algorithms to detect fraudulent or tampered documents.

Key stakeholders include:

1. Businesses (Onfido's direct customers)
2. End-users (individuals being verified)
3. Onfido's product and engineering teams
4. Regulatory bodies

The user flow typically involves:

1. User captures or uploads an image of their ID
2. Onfido's system analyzes the document for authenticity
3. Results are returned to the business client
4. Business makes a decision based on the authentication result

This feature is central to Onfido's value proposition of providing secure, reliable identity verification. It directly supports their mission to create a more open world where identity is the key to access.

Compared to competitors like Jumio or Veriff, Onfido's document authentication is known for its high accuracy and extensive global coverage. However, the identity verification market is highly competitive and rapidly evolving.

In terms of product lifecycle, document authentication is in the growth/maturity stage. It's a well-established feature but continues to evolve with advancements in AI and changing regulatory landscapes.

Software-specific context:

• Platform: Cloud-based SaaS
• Integration: API and SDK options for seamless integration
• Deployment: Continuous updates and improvements