Introduction
To improve the user-friendliness of Oxford Nanopore's EPI2ME analysis platform for non-experts, we need to carefully consider the unique challenges faced by this user group and develop features that address their specific needs. I'll approach this by first clarifying our understanding of the current product and user base, then segmenting our users, analyzing pain points, generating solutions, and finally prioritizing and measuring our proposed improvements.
Step 1
Clarifying Questions (5 mins)
Why it matters: Determines the level of simplification and guidance needed in our features. Expected answer: Mix of experienced researchers and newer users from various scientific backgrounds. Impact on approach: Would focus on creating adaptive interfaces that cater to different expertise levels.
Why it matters: Helps prioritize which areas of the platform to focus on for improvement. Expected answer: Variant calling, metagenomics, and RNA sequencing analysis are primary use cases. Impact on approach: Would concentrate on simplifying and enhancing these specific workflows.
Why it matters: Identifies potential early pain points and areas for immediate improvement. Expected answer: Basic tutorial available, but high drop-off rate after first use. Impact on approach: Would emphasize creating a more robust, guided onboarding experience.
Why it matters: Helps maintain and enhance differentiators while improving user-friendliness. Expected answer: Real-time analysis capabilities and integration with Oxford Nanopore sequencing devices. Impact on approach: Would focus on making these unique features more accessible to non-expert users.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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