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Product Management Design Question: Improving user-friendliness of genomic analysis software for non-expert researchers

What features would make Oxford Nanopore's EPI2ME analysis platform more user-friendly for non-experts?

Product Improvement Hard Member-only
User Research Feature Prioritization Technical Understanding Biotechnology Life Sciences Research Tools
User Experience Product Design Genomics Bioinformatics Scientific Software

Introduction

To improve the user-friendliness of Oxford Nanopore's EPI2ME analysis platform for non-experts, we need to carefully consider the unique challenges faced by this user group and develop features that address their specific needs. I'll approach this by first clarifying our understanding of the current product and user base, then segmenting our users, analyzing pain points, generating solutions, and finally prioritizing and measuring our proposed improvements.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking EPI2ME might be targeting a diverse user base beyond traditional bioinformaticians. Could you help me understand who our primary users are and their level of expertise with genomic analysis?

Why it matters: Determines the level of simplification and guidance needed in our features. Expected answer: Mix of experienced researchers and newer users from various scientific backgrounds. Impact on approach: Would focus on creating adaptive interfaces that cater to different expertise levels.

  • Considering the platform's current feature set, I'm curious about the most common workflows or analyses performed by users. What are the top 3-5 use cases for EPI2ME?

Why it matters: Helps prioritize which areas of the platform to focus on for improvement. Expected answer: Variant calling, metagenomics, and RNA sequencing analysis are primary use cases. Impact on approach: Would concentrate on simplifying and enhancing these specific workflows.

  • Given the focus on non-experts, I'm wondering about the current onboarding process. How do new users typically get started with EPI2ME, and what metrics do we have on user retention after initial sign-up?

Why it matters: Identifies potential early pain points and areas for immediate improvement. Expected answer: Basic tutorial available, but high drop-off rate after first use. Impact on approach: Would emphasize creating a more robust, guided onboarding experience.

  • Considering the competitive landscape, I'm interested in understanding EPI2ME's unique value proposition. What key features or capabilities set it apart from other genomic analysis platforms?

Why it matters: Helps maintain and enhance differentiators while improving user-friendliness. Expected answer: Real-time analysis capabilities and integration with Oxford Nanopore sequencing devices. Impact on approach: Would focus on making these unique features more accessible to non-expert users.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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