What features could we add to Rovio's mobile games to increase player interaction and community building?

Introduction

To increase player interaction and community building in Rovio's mobile games, we need to explore innovative features that foster social connections, encourage collaborative gameplay, and create a sense of shared experience. I'll approach this challenge by first understanding our user base, identifying key pain points, and then proposing and evaluating solutions that align with Rovio's strategic goals.

Step 1

Clarifying Questions (5 mins)

• Looking at Rovio's game portfolio, I'm seeing a mix of casual and mid-core games. Could you help me understand which specific game or game category we're focusing on for this community-building initiative?

Why it matters: Different game genres have distinct player behaviors and expectations, which will significantly impact our approach to community features. Expected answer: We're focusing on Angry Birds, our flagship casual game series. Impact on approach: Would emphasize accessible, lightweight social features over complex guild systems.

• Considering the global reach of mobile games, I'm curious about our user demographics. Can you share insights on our primary player base in terms of age groups, regions, and play patterns?

Why it matters: Community features need to be tailored to the preferences and behaviors of our core audience. Expected answer: Our primary audience is 25-45 year olds, with strong presence in North America and Europe, playing in short sessions throughout the day. Impact on approach: Would focus on asynchronous social features that fit into busy lifestyles.

• Given the competitive nature of the mobile gaming market, I'm interested in understanding our current player retention rates and engagement metrics. What are our key performance indicators, and how do they compare to industry benchmarks?

Why it matters: Helps identify whether we need to focus more on acquisition, retention, or monetization through community features. Expected answer: Our day 30 retention is 15%, slightly below industry average. Average session length is 10 minutes. Impact on approach: Would prioritize features that extend session length and encourage daily check-ins.

• Considering the potential technical constraints of mobile platforms, I'm curious about our current server infrastructure and client-side capabilities. What are our limitations in terms of real-time multiplayer or data-heavy social features?

Why it matters: Determines the feasibility of certain community features and helps set realistic expectations. Expected answer: We have a robust server infrastructure but aim to keep the app size under 100MB. Impact on approach: Would focus on cloud-based social features rather than large client-side updates.