Build a feature for self-driving cars that addresses people inherent fear to purchase.

Introduction

Building a feature for self-driving cars that addresses people's inherent fear of purchase is a critical challenge in the automotive industry. This task involves understanding user concerns, leveraging technology, and creating a compelling value proposition. I'll approach this by first clarifying the context, then analyzing the market and user segments, identifying pain points, proposing solutions, and finally defining success metrics.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this might be for an established automotive company expanding into self-driving technology. Is that correct?

Why it matters: Helps frame the solution within existing brand perception and resources. Expected answer: Yes, it's for a major car manufacturer. Impact on approach: Would leverage brand trust and existing customer base.

• I'm assuming we're focusing on the consumer market rather than commercial applications. Is that the right direction?

Why it matters: Determines the primary use case and user needs. Expected answer: Yes, focus on personal vehicles for consumers. Impact on approach: Would prioritize features that address individual concerns and daily use cases.

• Are there any specific time or budget constraints for this feature development?

Why it matters: Helps prioritize features and determine the scope of the solution. Expected answer: 18-month development cycle with a substantial budget. Impact on approach: Would allow for more comprehensive features and extensive testing.

• Do we have access to any existing user research or data on consumer attitudes towards self-driving cars?

Why it matters: Informs our understanding of current pain points and fears. Expected answer: Yes, we have survey data and focus group results. Impact on approach: Would use this data to validate assumptions and prioritize features.

Propose the Goal

Given the company's focus on consumer trust and safety, I believe the goal is to create a feature that significantly increases consumer confidence in self-driving technology, leading to higher purchase intent. Does this align with your vision?

Define the Scope

Should we focus on developing a comprehensive safety demonstration and education feature for potential buyers of self-driving cars?

Based on the answers, I'll assume we're working for an established car manufacturer, focusing on consumer vehicles, with an 18-month development cycle and access to existing market research.