You are a product manager on the new product experiences team (e.g. LGBT couples adopting a child, career advice for children of color, etc). How will you set goals for the product?

Introduction

Setting goals for new product experiences targeting underserved communities requires a nuanced approach that balances social impact with business objectives. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

The new product experiences team focuses on creating tailored content and resources for underrepresented groups, such as LGBT couples adopting children or career advice for children of color. This initiative aims to provide valuable, culturally sensitive information to these communities while expanding the company's user base and social impact.

Key stakeholders include:

• Users: Seeking reliable, relevant information for their specific needs
• Content creators: Producing specialized, high-quality content
• Advertisers: Reaching niche, engaged audiences
• Company leadership: Driving growth and positive brand perception

User flow typically involves:

1. Discovery: Users find the platform through search or referrals
2. Engagement: Users consume content, interact with resources, and potentially connect with experts or community members
3. Action: Users apply insights to their personal situations (e.g., adoption process, career planning)

This product aligns with the company's broader strategy of inclusive growth and social responsibility. While competitors may offer general information, our focus on tailored experiences for specific communities sets us apart.

As a relatively new initiative, this product is in the growth stage of its lifecycle. We're focused on expanding our content library, increasing user engagement, and refining our recommendation algorithms to better serve our target audiences.