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Product Management Design Question: Smartwatch integration for enhanced amusement park experience at Six Flags

Imagine a world where everyone has a smartwatch. If you run an amusement park (e.g., Six Flags), what would you do to provide a better user experience?

Product Design Medium Member-only
User-Centric Design Problem-Solving Strategic Thinking Entertainment Technology Tourism
User Experience Product Design Innovation Wearable Technology Theme Parks

Introduction

In a world where everyone has a smartwatch, enhancing the amusement park experience presents an exciting opportunity. As we explore this scenario, we'll focus on leveraging smartwatch technology to create a more immersive, efficient, and personalized experience for Six Flags visitors. I'll outline a strategic approach to improve user experience, considering various aspects such as queue management, personalized recommendations, and safety features.

Tip

Does this framing align with your vision for the discussion? I'd be happy to adjust our focus if needed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a greenfield project for Six Flags. Is that correct, or are we working within an existing ecosystem?

Why it matters: Helps determine if we're building from scratch or integrating with existing systems. Expected answer: It's a new initiative for Six Flags. Impact on approach: We'd have more flexibility in design but need to consider integration with existing park infrastructure.

  • Considering the scope, are we focusing on enhancing the in-park experience only, or should we consider pre-visit and post-visit interactions as well?

Why it matters: Defines the boundaries of our solution and potential touchpoints. Expected answer: Primary focus on in-park experience, with some consideration for pre-visit planning. Impact on approach: We'd prioritize features for use within the park but may include some pre-visit functionality.

  • Given that everyone has a smartwatch, should we assume a specific operating system or create a platform-agnostic solution?

Why it matters: Influences technical decisions and potential feature set. Expected answer: Assume a platform-agnostic approach. Impact on approach: We'd focus on universal features that work across different smartwatch platforms.

Propose the Goal

Given Six Flags' focus on thrilling experiences and customer satisfaction, I believe our goal should be to leverage smartwatch technology to create a more seamless, personalized, and enjoyable park experience that increases visitor satisfaction and encourages repeat visits. Does this align with your vision?

Define the Scope

Based on our discussion, I suggest we focus on developing a smartwatch application that enhances the in-park experience, with some pre-visit planning features. We'll assume a platform-agnostic approach to ensure broad accessibility. Is this an appropriate scope for our solution?

Assumptions:

  1. We're developing a new smartwatch application for Six Flags.
  2. The solution will primarily focus on in-park experiences with some pre-visit functionality.
  3. The application will be platform-agnostic.
  4. We have access to park infrastructure for integration (e.g., ride systems, point-of-sale).

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