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Product Management Design Question: Ski industry mobile app concept for enhancing family skiing experience

Design a product for the ski industry.

Product Design Medium Member-only
User Segmentation Problem Prioritization Solution Ideation Sports & Recreation Travel & Tourism Technology
User Experience Product Design Mobile App Ski Industry Family-Oriented

Certainly, I'd be happy to design a product for the ski industry. Let's dive in.

Introduction

I'll approach this ski industry product design by first clarifying our objectives, then analyzing the market and user needs, before proposing and prioritizing solutions. I'll conclude with success metrics and next steps.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the broad nature of the question, I'm assuming we're not working within an existing company's ecosystem. Is that correct?

Why it matters: This affects how we approach resource allocation and integration with existing products. Expected answer: Yes, we're designing as an independent entity. Impact on approach: We'll need to consider partnerships and building from scratch.

  • Given the seasonal nature of skiing, are we looking at a year-round solution or focusing primarily on the ski season?

Why it matters: This impacts our user engagement strategy and potential revenue streams. Expected answer: Focus on ski season with potential for off-season engagement. Impact on approach: We'll need to consider how to maintain user interest during off-seasons.

  • Are we targeting recreational skiers, professional athletes, or both?

Why it matters: This defines our primary user segment and informs feature prioritization. Expected answer: Primarily recreational skiers with some features for enthusiasts. Impact on approach: We'll focus on user-friendly features with room for advanced capabilities.

Propose the Goal

Given the focus on the ski industry, I believe our goal should be to enhance the overall skiing experience for recreational skiers, making it more enjoyable, safe, and accessible. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on a mobile app that integrates various aspects of the skiing experience, from planning to on-slope assistance?

Based on our discussion, I'll assume we're designing a mobile app for recreational skiers, focusing on the ski season but with potential for year-round engagement.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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