Introduction
Obesity care is one of the fastest-changing areas in Indian healthcare. GLP-1 medicines (the class that includes semaglutide and tirzepatide) have entered the Indian market, generic versions are expected to make them more affordable, and patient demand is high. These are prescription medicines that need medical supervision, regular follow-ups and lifestyle support. Tata 1mg's Specialty Pharma business, which grew about 65% in FY26, already covers obesity management alongside cancer care, adult vaccination and patient support programmes.
The prompt: design a medically supervised weight-management programme on Tata 1mg. This is hard because it combines a clinical product, a regulated medicine, a sensitive personal topic and a business that could easily slip into irresponsible selling. I'll clarify, justify, segment, map pain points, design solutions and define metrics with strong safety guardrails.
State your guardrails at the start: "I will not design anything that makes prescription weight-loss drugs easier to obtain without proper medical evaluation." It sets the right tone for a health interview.
Step 1
Clarify Questions (3 minutes)
- Hypothetical answer: Broad weight management, with medication as one option for clinically eligible patients.
- Impact: The programme must work for patients who are not eligible for medication.
- Hypothetical answer: Licensed doctors via 1mg teleconsultation, following Indian telemedicine guidelines; some medicines may need in-person evaluation.
- Hypothetical answer: Programme fee (monthly or quarterly), plus medicine sales, lab tests and health products.
- Hypothetical answer: Advertising prescription medicines to consumers is restricted; claims must be accurate.
Propose the Goal
Help eligible adults achieve and sustain clinically meaningful weight loss safely, through supervised care combining doctors, tests, medication (when appropriate), nutrition and coaching.
Define the Scope
In scope: eligibility assessment, consultation, lab tests, prescriptions and refills, coaching, progress tracking. Out of scope: bariatric surgery and hospital care.
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