How would you improve the new user experience on Twitter?

Introduction

Improving the new user experience on Twitter is a critical challenge that directly impacts user acquisition, retention, and long-term engagement. As we dive into this problem, we'll explore the current onboarding process, identify key pain points, and develop innovative solutions to enhance the experience for new users. Let's begin by clarifying some crucial aspects of the problem.

Step 1

Clarifying Questions (5 mins)

• What specific metrics are currently underperforming in the new user experience?

Why this matters: Understanding the metrics helps focus our improvement efforts. Hypothetical answer: We're seeing a 20% drop-off rate during onboarding and low engagement in the first week. Impact: We'll prioritize solutions that address early-stage retention and engagement.

• What's the current onboarding flow for new Twitter users?

Why this matters: Knowing the existing process helps identify improvement areas. Hypothetical answer: Users sign up, choose interests, are prompted to follow accounts, and then land on their home feed. Impact: We'll focus on optimizing each step of this flow and potentially introducing new elements.

• Are there any recent changes or experiments that have impacted the new user experience?

Why this matters: Recent changes might be contributing to current issues or successes. Hypothetical answer: We recently simplified the sign-up process, reducing steps from 7 to 5. Impact: We'll build on successful changes and address any negative consequences of recent updates.

• What are the key differentiators of Twitter compared to other social media platforms?

Why this matters: Understanding Twitter's unique value proposition helps tailor the onboarding experience. Hypothetical answer: Twitter's strengths are real-time information, public conversations, and diverse content. Impact: We'll emphasize these differentiators in our improved new user experience.

Based on these answers, I'll assume that our primary goals are to reduce the onboarding drop-off rate, increase first-week engagement, and highlight Twitter's unique features to new users.