How would you set the goals/metrics for Uber Eats (pre-launch)?

Introduction

Setting goals and metrics for Uber Eats pre-launch requires a strategic approach that considers multiple stakeholders and aligns with Uber's broader business objectives. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Uber Eats is a food delivery platform that connects restaurants, delivery partners, and hungry customers. It leverages Uber's existing technology infrastructure and driver network to expand into the food delivery market.

Key stakeholders include:

1. Customers: Seeking convenient, quick food delivery
2. Restaurants: Looking to increase sales and reach new customers
3. Delivery partners: Seeking flexible income opportunities
4. Uber: Aiming to diversify revenue streams and increase platform engagement

User flow:

1. Customers browse restaurants and menus in the app
2. They place an order and make payment
3. Restaurants receive and prepare the order
4. Delivery partners pick up and deliver the food
5. Customers receive their meal and can rate the experience

Uber Eats fits into Uber's strategy of becoming a comprehensive transportation and logistics platform. It competes with established players like Grubhub and DoorDash, differentiating through Uber's brand recognition and existing user base.

As a pre-launch product, Uber Eats is in the introduction stage of its lifecycle. This phase focuses on building awareness, acquiring early adopters, and refining the product based on initial feedback.