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Product Management Improvement Question: Enhancing WhatsApp usability for elderly users
Image of author vinay

Vinay

Updated Nov 15, 2024

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Asked at Meta

15 mins

How would you make WhatsApp more user-friendly for the elderly to use?

Product Improvement Medium Member-only
User-Centered Design Accessibility Feature Prioritization Social Media Messaging Technology
User Experience Accessibility Mobile Apps WhatsApp Elderly Users

Introduction

To make WhatsApp more user-friendly for the elderly, we need to focus on simplifying its interface, enhancing accessibility features, and addressing the unique needs of older users. I'll outline a comprehensive approach to improve WhatsApp's usability for this demographic, considering their specific challenges and preferences.

Step 1

Clarifying Questions (5 mins)

  • What specific age range are we considering as "elderly"?

Why this matters: Different age groups within the elderly population may have varying tech-savviness and needs. Hypothetical answer: Let's focus on users aged 65 and above. Impact: This will help us tailor our solutions to the appropriate cognitive and physical capabilities.

  • What are the current usage statistics of WhatsApp among the elderly?

Why this matters: Understanding current adoption rates will inform our improvement strategy. Hypothetical answer: Only 30% of users over 65 use WhatsApp regularly. Impact: This low adoption rate suggests significant room for improvement and potential market growth.

  • What are the primary use cases for elderly users on WhatsApp?

Why this matters: Knowing how they use the app will help us prioritize features to improve. Hypothetical answer: Mainly for family communication, sharing photos, and group chats. Impact: We'll focus on simplifying these core functions to enhance user experience.

  • Are there any specific accessibility regulations we need to consider?

Why this matters: Compliance with accessibility standards is crucial for inclusive design. Hypothetical answer: Yes, we need to comply with WCAG 2.1 guidelines. Impact: This will guide our design decisions to ensure accessibility for all users.

Based on these answers, I'll assume that our target users are 65+, with low current adoption rates, primarily using WhatsApp for family communication, and that we need to comply with WCAG 2.1 guidelines.

Tip

Let's take a brief moment to organize our thoughts before moving on to user segmentation.

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