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Product Management Root Cause Analysis Question: Investigating cloud migration customer satisfaction decline
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Nextsprints

Updated Jan 22, 2025

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Why has Booz Allen Hamilton's cloud migration solution received a 20% lower customer satisfaction rating compared to last year's benchmark?

Data Analysis Problem-Solving Strategic Thinking IT Consulting Cloud Services Enterprise Software
Data Analysis Root Cause Analysis Customer Satisfaction Cloud Migration B2B Software

Introduction

Booz Allen Hamilton's cloud migration solution has experienced a significant 20% drop in customer satisfaction compared to last year's benchmark. This decline raises concerns about the product's performance, user experience, and overall value proposition. To address this issue, we'll conduct a comprehensive root cause analysis, examining both internal and external factors that could be contributing to the decreased satisfaction.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might have been recent changes to the product. Have there been any significant updates or feature releases in the past 3-6 months?

Why it matters: Recent changes could directly impact user satisfaction. Expected answer: Yes, there have been updates. Impact on approach: If yes, we'll focus on those changes; if no, we'll look at other factors.

  • Considering the metric specifics, I'm curious about the satisfaction measurement method. Has the way we measure customer satisfaction remained consistent since last year?

Why it matters: Changes in measurement could skew results. Expected answer: The measurement method has remained the same. Impact on approach: If changed, we'll need to account for methodology differences.

  • Thinking about user segments, I wonder if the satisfaction drop is uniform across all customer types. Do we have data on satisfaction levels for different customer segments or industries?

Why it matters: Helps identify if the issue is global or specific to certain users. Expected answer: There are variations across segments. Impact on approach: If variations exist, we'll focus on the most affected segments.

  • Considering external factors, I'm wondering about the competitive landscape. Have there been any significant changes in competitor offerings or market conditions in the past year?

Why it matters: External factors could influence customer perceptions. Expected answer: Some changes in the competitive landscape. Impact on approach: If significant changes, we'll factor in market dynamics.

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