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Product Management Root Cause Analysis Question: Investigating enterprise software adoption challenges for data governance platform
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Nextsprints

Updated Jan 22, 2025

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Why has customer adoption of Informatica's Axon Data Governance platform slowed significantly compared to projections for Q2?

Problem Solving Data Analysis Strategic Thinking Enterprise Software Data Management IT Services
Root Cause Analysis Enterprise Software Product Adoption Data Governance Informatica

Introduction

The slowdown in customer adoption of Informatica's Axon Data Governance platform during Q2 is a critical issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term fixes and long-term strategic implications.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be a seasonal component. Has this slowdown been observed in previous Q2 periods?

Why it matters: Helps distinguish between cyclical patterns and unique issues. Expected answer: No previous Q2 slowdowns. Impact on approach: If seasonal, we'd focus on anticipating and mitigating annual trends.

  • Considering user segments, I'm curious about enterprise vs. SMB adoption rates. Are we seeing a disproportionate slowdown in any particular customer segment?

Why it matters: Identifies if the issue is widespread or segment-specific. Expected answer: Enterprise segment showing more significant slowdown. Impact on approach: Would tailor solutions to address enterprise-specific barriers.

  • Thinking about recent changes, have there been any significant updates to the Axon platform or pricing model in the last quarter?

Why it matters: Could reveal internal factors contributing to the slowdown. Expected answer: Minor feature updates, no major changes. Impact on approach: If recent changes, we'd scrutinize their impact and potentially roll back.

  • Regarding competitive landscape, has there been any notable movement from key competitors like Collibra or Alation?

Why it matters: External factors could be influencing customer decisions. Expected answer: Increased marketing from competitors, no major product launches. Impact on approach: Would necessitate a competitive analysis and potential market repositioning.

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