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Product Management Design Question: Improving Informatica Axon's user interface for non-technical users in data governance
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Nextsprints

Updated Jan 22, 2025

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How might Informatica improve the user interface of its Axon data governance solution to make it more intuitive for non-technical users?

Product Improvement Hard Member-only
User Experience Design Product Strategy Data Management Enterprise Software Data Management Business Intelligence
User Experience Enterprise Software UI/UX Design Data Governance Informatica

Introduction

To improve Informatica's Axon data governance solution's user interface for non-technical users, we need to focus on simplifying complex data management processes and creating an intuitive experience. I'll outline a strategic approach to enhance usability, increase adoption, and ultimately drive better data governance outcomes.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking Axon might be targeting a diverse user base with varying technical expertise. Could you help me understand the primary user personas and their key use cases for the Axon solution?

Why it matters: Determines the balance between simplicity and advanced features Expected answer: Mix of data stewards, business analysts, and compliance officers Impact on approach: Would focus on role-based UI customization and guided workflows

  • Considering user behavior, I'm curious about the most common pain points non-technical users face when interacting with Axon. What are the top 3 areas where users struggle the most?

Why it matters: Identifies priority areas for UI improvement Expected answer: Complex data lineage visualization, policy management, and reporting Impact on approach: Would prioritize simplifying these specific features

  • Examining the product lifecycle, where does Axon currently stand, and what are the key metrics driving this improvement initiative?

Why it matters: Determines if we optimize for user acquisition or retention Expected answer: Mature product with focus on increasing user adoption and engagement Impact on approach: Would emphasize onboarding improvements and feature discoverability

  • Considering company alignment, how does improving Axon's UI for non-technical users fit into Informatica's broader data management strategy?

Why it matters: Ensures our improvements align with overall company goals Expected answer: Part of a larger initiative to democratize data governance Impact on approach: Would focus on integrating Axon more seamlessly with other Informatica products

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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