Introduction
DXC Technology's Enterprise Cloud Solutions has experienced a concerning 15% drop in customer retention rates over the past quarter. This significant decline requires a thorough investigation to identify the root cause and develop effective solutions. I'll approach this analysis systematically, examining both internal and external factors that could be contributing to this issue.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Seasonal fluctuations could explain the retention rate drop. Expected answer: Yes, it's been compared and is still significantly lower. Impact on approach: If seasonal, we'd focus on year-over-year trends rather than quarter-over-quarter.
Why it matters: Identifying affected segments helps narrow down potential causes. Expected answer: The drop is more pronounced in mid-sized enterprises in the finance sector. Impact on approach: We'd focus our investigation on factors specific to this customer segment.
Why it matters: Product changes could directly impact user experience and retention. Expected answer: A new security feature was rolled out 4 months ago. Impact on approach: We'd investigate the implementation and adoption of this feature.
Why it matters: Competitor actions could be drawing customers away. Expected answer: A major competitor launched a new AI-powered cloud management tool. Impact on approach: We'd analyze our product's competitive positioning and feature set.
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