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Product Management Root Cause Analysis Question: Investigating enterprise cloud solutions customer retention decline
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Nextsprints

Updated Jan 22, 2025

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Why has DXC Technology's Enterprise Cloud Solutions seen a 15% drop in customer retention rates over the past quarter?

Data Analysis Problem Solving Strategic Thinking Cloud Computing IT Services Enterprise Software
Data Analysis Customer Retention Root Cause Analysis B2B SaaS Enterprise Cloud

Introduction

DXC Technology's Enterprise Cloud Solutions has experienced a concerning 15% drop in customer retention rates over the past quarter. This significant decline requires a thorough investigation to identify the root cause and develop effective solutions. I'll approach this analysis systematically, examining both internal and external factors that could be contributing to this issue.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

  • Looking at the timing, I'm thinking there might be seasonal factors at play. Has this 15% drop been compared to the same quarter last year?

Why it matters: Seasonal fluctuations could explain the retention rate drop. Expected answer: Yes, it's been compared and is still significantly lower. Impact on approach: If seasonal, we'd focus on year-over-year trends rather than quarter-over-quarter.

  • Considering the scope, I'm wondering if this affects all customer segments equally. Have you noticed any patterns in terms of customer size, industry, or geography?

Why it matters: Identifying affected segments helps narrow down potential causes. Expected answer: The drop is more pronounced in mid-sized enterprises in the finance sector. Impact on approach: We'd focus our investigation on factors specific to this customer segment.

  • Given the nature of cloud solutions, I'm curious about any recent major product updates or changes. Have there been any significant feature releases or infrastructure changes in the past 3-6 months?

Why it matters: Product changes could directly impact user experience and retention. Expected answer: A new security feature was rolled out 4 months ago. Impact on approach: We'd investigate the implementation and adoption of this feature.

  • Thinking about competitive pressures, has there been any notable shift in the competitive landscape recently?

Why it matters: Competitor actions could be drawing customers away. Expected answer: A major competitor launched a new AI-powered cloud management tool. Impact on approach: We'd analyze our product's competitive positioning and feature set.

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